Filling in the business side of the puzzle

What's this blog going to be about?

September 21, 2008 by Ruven Gotz

Welcome to my first post.

My main goal for this blog is to cover issues related to Information Architecture (IA) for SharePoint. However, this blog will also cover many other aspects of SharePoint.

Ruven Gotz

As a consultant who leads SharePoint projects from early planning through deployment, I deal with questions and decisions at many different levels. Although my key expertise is in the design/planning/IA area, I feel that it is important for me to have a strong technical understanding of how SharePoint works.  I am not an infrastructure expert, a designer or a developer, but I try to understand these areas as deeply as I can to be able to understand the range of solution possibilities and to make sure that I understand the approaches that my implementation team is taking. (Note: if you really want to get really technical, read my friend and co-worker’s blog: spinsiders.com/greg.)

So, you can expect to see a variety of topics covered here. Some may be more technical, and some may be less. I hope that with feedback from readers, I’ll be able to find a good mix of information that will make this site worth your time.


Written by Ruven Gotz

Ruven Gotz is a Director with Avanade, Microsoft’s Global Partner. As a Microsoft SharePoint MVP with over 20 years of IT industry experience, Ruven has spent the past nine years delivering award-winning SharePoint solutions for a wide range of clients. Working as a Business Analyst and Information Architect, Ruven is able to apply his eclectic education and varied experience in Psychology, Computer Science, Economics, Software Development and Training to get to the heart of complex problems. Ruven is a great communicator who is able to discuss technology concepts in language that is relevant to his audience, whether they are from IT or business. He has become a leader in the use of visual tools to help his clients and team members achieve shared understanding of problems and goals and shared commitment towards implementing a successful solution.

Ruven recently authored “Practical SharePoint 2010 Information Architecture” (Apress).

Ruven lives in Toronto, Canada. On Tuesday nights in the summer, you’ll find him racing his 24’ sailboat ‘In the Groove’.

(NOTE: Ideas and opinions on this blog are my own: I am not representing my employer.)

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